Sugar River Doulas

Sugar River Doulas is a birth services business in Wisconsin led by a husband & wife team.

When I asked them what they wanted their brand to convey to their ideal client:
“We hope our ideal clients feel a sense of security. We want our logo to be inviting but professional. We want our clients to get excited and inspired. We want it to represent a friendly atmosphere that is fun but also calm and trusting. We want them to feel nurtured and soothed, since after all, this is birth work.”

The words they used to describe their brand:
“Passionate, Vibrant, Luxurious, Creative”

Before

After

Branding Suite

This project included a tri-fold brochure, letterhead and business card.